Cliffhucker was founded on a chairlift on a powder day at Taos Ski Valley. 

From this humble beginning, Cliffhucker strives to provide stylish, comfortable, and local apparel for everyday huckers. Young Taoseño athletes remind us that we are grounded in Taos, Arroyo Seco, and Taos Ski Valley. This authentic origin and model drives our overall mission, which is to provide lightweight t-shirts, comfortable long-sleeves, stylish hucker truckers, and soft beanies (or as we call it, the four horsemen of the huckpocalypse) to keep you hucking through hot, cold, dirt, and pow.